Bring Your Boutique’s Spring Collection to Your Customers in Full Color Catalogs

Spring is the time of year for rebirth and renewal. A time when the sun shines and flowers bloom, bringing hope and comfort after a long, cold winter. As a boutique owner, you have a unique opportunity to bring spring to your customers, even before the first green bud has broken through the thawing ground. Spring is a state of mind that you can conjure up through the use of full color catalogs. Your spring collection, displayed in a well-made catalog, can be a means of escape for your customers – and an enticing way for them to purchase your products. If they can buy a little piece of spring, they can chase away a bit of the winter blues. Seize this chance to market your boutique and create a catalog that displays your spring collection in the most favorable way.

Designing the perfect spring catalog is easier than ever when you use an online printing company that has experience in catalog printing. The right printer will have templates for you to choose from and in-house graphic designers to work with so that you can come up with the best look for your catalog together. There are three key design elements that you will want to incorporate during the design process. They are:

Color

Never underestimate the power of color – especially in a spring collection catalog. There are certain colors that just scream “spring,” and you have to look no further than nature to find them. Greens, blues and yellows are a great place to start when choosing colors for your full color catalog. Pastels are traditional spring colors to consider as well, including pinks and lavenders. Look at your collection and see what colors are common themes throughout, and think of your products as accent colors. You can choose to have a crisp white page for your products to be displayed on, or you can work with a full color background, such as a light green to blanket the page, like a field of grass. Remember that you are looking to create feelings of spring to inspire customers to buy, and after months of barren, white winter, a little bit of color goes a long way!

Font

There is something whimsical about springtime, and you can capitalize on that feeling with the font you choose for listing your product names. This is a time when you can be a bit more creative with how the words look because you are creating a bit of fantasy to be injected into a wintry world. The key is to make sure that the font is legible despite its whimsical appearance. Sometimes fonts that have a bit of flair can be harder to read when they are in smaller sizes, so be aware of the way they may translate on the page. Always request a proof of your catalog so that you can avoid ordering large quantities of unusable products.

Glossy Finish

You will need to decide if your spring collection will be more flatteringly displayed with a matte or a glossy finish, and most of the time, pictures look sharper and more brilliant when they are printed with a glossy finish. Remember this detail when designing your full color catalog.