A Few Catalog Printing Pointers to Be Kept in Mind to Keep Your Costs Low

Catalog printing these days has become far easier than what it was a few years ago. However, by no means is the printing process a minor task. It is important that you keep in mind a few pointers about catalog printing, which will not only help you come up with a successful catalog but also can help you cut down your costs.

Go For Wholesale Printing Company

When it comes to printing a catalog and cutting costs you got to make an intelligent decision. It is always advisable to go for a commercial printing company that offers you a wholesale printing option. This means that you can get huge quantities of your catalog printed and that too at very high speeds. This is one of the best ways that you can save on your printing budget and prevent an escalation of your overall marketing budget. Moreover, not only will you save your business money but also ensure that the printing results are up to the mark.

Page Count

As far as catalog design is concerned, you must try to have catalog page count in multiples of 16. This is because the commercial printing presses have the capability of printing 16 different pages at a given time. So, you will be well served if the catalog page count is 16, 32, 48 and so on and so forth. Once again this kind of strategy will reduce your printing costs. Also, you need to make sure that taking the page count into consideration the printing company does charge you less.

The Paper Stock

Whether you are going for online printing or printing of any other type, the paper stock is crucial. When you go for catalog printing it is important that you choose paper stock of either 70# variety or 80# variety. Why you might ask? The reasons are pretty simple. These papers have good weight and are perfectly suited for catalog printing. Moreover, once again the costs of these stock papers are much lower than those of heavier paper type. Also, when it comes to the interior pages you might want to go for pages that are not coated. However, quality could become a major issue in this case, so it’s better to be careful.

The Slim Jim Size

Nice name right! Well this type of size will cut your mailing costs. These 6 1/8 x 11 ½ catalogs mean lower postal rates. However, this size is an unusual size for catalogs and hence the printer must be told about your preferences so that the printing apparatus can be set accordingly.

Catalog printing is very important these days for all businesses. A balance must be achieved between low costs and quality aspects. Don’t just concentrate on lowering the costs or you might find yourself with a catalog that is not attractive. We all know that a catalog that fails to attract attention is as good as no catalog at all.