1. They are tangible, and offer people a sensory experience. In our increasingly digitized society, one of the most unique features of a catalog is the fact that is can actually be held, picked up and touched – in other words, it’s a physical object. No matter how popular computers become, people will still enjoy flipping through a catalog while lying out by the pool or relaxing on the couch.
2. They are portable. Catalogs are easy to carry around, which means that people can toss them in their bag and look at them when they standing in line or waiting for an appointment. They are also better suited for travel, and can be taken on planes, trains, buses or cars..
3. They can be easily shared with others. Of course, if you find an intriguing website, you can forward links to your family and friends – but there’s no guarantee that they’ll bother to check it out. Catalogs can simply be passed along to people, or several people could look at them together. In this way, they are far more versatile than websites.
4. They have long-term selling potential. Once a visitor clicks away from your website, there’s a good chance that your company has already been forgotten about. But when you send out catalogs, people tend to keep them around for days, weeks or even months at a time. Even if a customer doesn’t place an order right away, they may do so after happening upon your catalog at a later date.
5. They look professional. Buying a domain name (or using a free hosting or blogging platform) and slapping together a quick website is easy; anyone can do it, and nowadays, almost everyone does! But not everyone has a meticulously designed, professionally printed catalog in their marketing arsenal.

Printing catalogs for your business can help elevate your company’s standing in the community at large, as well as boosting sales immediately. Invest in catalogs if you want your products to make a serious impact on buyers everywhere.

Designing the perfect spring catalog is easier than ever when you use an online printing company that has experience in catalog printing. The right printer will have templates for you to choose from and in-house graphic designers to work with so that you can come up with the best look for your catalog together. There are three key design elements that you will want to incorporate during the design process. They are:

Color

Never underestimate the power of color – especially in a spring collection catalog. There are certain colors that just scream “spring,” and you have to look no further than nature to find them. Greens, blues and yellows are a great place to start when choosing colors for your full color catalog. Pastels are traditional spring colors to consider as well, including pinks and lavenders. Look at your collection and see what colors are common themes throughout, and think of your products as accent colors. You can choose to have a crisp white page for your products to be displayed on, or you can work with a full color background, such as a light green to blanket the page, like a field of grass. Remember that you are looking to create feelings of spring to inspire customers to buy, and after months of barren, white winter, a little bit of color goes a long way!

Font

There is something whimsical about springtime, and you can capitalize on that feeling with the font you choose for listing your product names. This is a time when you can be a bit more creative with how the words look because you are creating a bit of fantasy to be injected into a wintry world. The key is to make sure that the font is legible despite its whimsical appearance. Sometimes fonts that have a bit of flair can be harder to read when they are in smaller sizes, so be aware of the way they may translate on the page. Always request a proof of your catalog so that you can avoid ordering large quantities of unusable products.

Glossy Finish

You will need to decide if your spring collection will be more flatteringly displayed with a matte or a glossy finish, and most of the time, pictures look sharper and more brilliant when they are printed with a glossy finish. Remember this detail when designing your full color catalog.

Catalog printing these days has become far easier than what it was a few years ago. However, by no means is the printing process a minor task. It is important that you keep in mind a few pointers about catalog printing, which will not only help you come up with a successful catalog but also can help you cut down your costs.

Go For Wholesale Printing Company

When it comes to printing a catalog and cutting costs you got to make an intelligent decision. It is always advisable to go for a commercial printing company that offers you a wholesale printing option. This means that you can get huge quantities of your catalog printed and that too at very high speeds. This is one of the best ways that you can save on your printing budget and prevent an escalation of your overall marketing budget. Moreover, not only will you save your business money but also ensure that the printing results are up to the mark.

Page Count

As far as catalog design is concerned, you must try to have catalog page count in multiples of 16. This is because the commercial printing presses have the capability of printing 16 different pages at a given time. So, you will be well served if the catalog page count is 16, 32, 48 and so on and so forth. Once again this kind of strategy will reduce your printing costs. Also, you need to make sure that taking the page count into consideration the printing company does charge you less.

The Paper Stock

Whether you are going for online printing or printing of any other type, the paper stock is crucial. When you go for catalog printing it is important that you choose paper stock of either 70# variety or 80# variety. Why you might ask? The reasons are pretty simple. These papers have good weight and are perfectly suited for catalog printing. Moreover, once again the costs of these stock papers are much lower than those of heavier paper type. Also, when it comes to the interior pages you might want to go for pages that are not coated. However, quality could become a major issue in this case, so it’s better to be careful.

The Slim Jim Size

Nice name right! Well this type of size will cut your mailing costs. These 6 1/8 x 11 ½ catalogs mean lower postal rates. However, this size is an unusual size for catalogs and hence the printer must be told about your preferences so that the printing apparatus can be set accordingly.

Catalog printing is very important these days for all businesses. A balance must be achieved between low costs and quality aspects. Don’t just concentrate on lowering the costs or you might find yourself with a catalog that is not attractive. We all know that a catalog that fails to attract attention is as good as no catalog at all.

]]> http://www.fullcolorcatalogprinting.com/?feed=rss2&p=27 0 http://www.fullcolorcatalogprinting.com/?p=17 http://www.fullcolorcatalogprinting.com/?p=17#comments Fri, 08 May 2009 18:20:09 +0000 admin http://www.fullcolorcatalogprinting.com/?p=17 Your full color catalog printing project should be treated with high regard and high priority.  A catalog is an essential tool for your company’s sales plan.  The unique way that you can use a catalog to drive up sales is what makes your catalog so important.  A full color catalog allows you to bring your products directly to your customers, instead of bringing customers into your store.  Careful thought and planning should go into the layout of your catalog to insure that it is easy to use and captures the attention of the buyer.

The most important feature of your catalog is how your products are displayed.  You want to be able to display as much as possible within the confines of your pages but you also need to be careful to not let your catalog look cluttered.  Your customers will not want to feel overwhelmed when they look at your catalog and that is what a cluttered page will do – feel overwhelming.  Work carefully with your graphic designer and printer to make sure that your layout is as easily navigable as possible.  Keep a good picture to text ratio to hold your customer’s attention.  The pictures should be the star of your catalog.

Finding the right printer is key in making your catalog look it’s best.  Find a printing service that specializes in catalogs and you’ll be sure to have a winning catalog on your hands.  The goal is to increase sales, even when people aren’t in your store.  Bring your store to your customers.  It is the best way to sell more inventory than you ever expected.

• Offer customers an alternative to ordering products online or coming into the store by including an order-by-phone option
• Increase the likelihood of in-person sales by showcasing your newest products
• Gain more attention for your bestselling items by featuring them prominently in the pages of your catalog
• Generate interest from colleagues or even potential investors by including photos of your store, office or manufacturing facility
• Entice customers with well-written product descriptions. Make sure you let your company’s unique identity shine through!

Whether your business is large or small, brand new or well-established, you can definitely benefit from full color catalog printing! Professional-looking catalogs don’t have to break the bank either; the right printing company can help you get the job done right for an affordable price. Design your full color catalog today and watch your business increase!

Have you ever opened your mailbox only to be thrilled by the sight of the latest full color catalog from your favorite store? You probably enjoy sitting down with that catalog and going through it page by page, as you would a magazine. At the end of the catalog, you probably have a long list of things you want to buy, and you may even pick up the phone or turn on the computer at that very moment and start ordering. It’s no different for your customers! Full color catalog printing makes your products look as dynamic, exciting and useful on the page as they are in real life.

There’s a unique luxury to receiving a full color catalog in the mail. Many customers keep these catalogs around for months, to flip through and consult time and again. Frequently, friends, relatives and neighbors even flip through these catalogs as well, either on a recommendation or simply because they are lying around the house, ready for eager eyes. Think of the untapped marketing potential of a well-designed full color catalog! Your catalog will be appreciated even by people who don’t receive it directly. Your sales have the potential to skyrocket!

If you’ve never designed or printed a full color catalog for your business before, you’re bound to have many questions. A professional online printing company is ideal for catalog novices. These companies tend to have professionals standing by who can help you navigate the entire process.

Why wait? Full color catalogs are the best way to deliver in-depth product information to your customers in an extremely attractive package. They are both visually appealing and extraordinarily informative. Customers will love receiving your catalog in the mail! Set yourself apart from the crowd with professional full color printing services. Your company deserves every advantage, particularly in today’s competitive marketplace. Studies have shown that consumers prefer ordering from catalogs to ordering online. Give your loyal customers what they want and showcase your goods in full color glory! Full color catalog printing is a 21st century marketing solution for every industry. Find out more today.

Full color catalog printing boasts a number of advantages over other types of direct mail marketing tactics. Unlike postcards, flyers, or newsletters, which can be visually appealing but light on information, full color catalogs offer the same “wow” factor with the added bonus of detailed advertising copy and thorough ordering information. While other types of marketing materials aim to get consumers into your store, where you can then attempt to make a sale, catalogs allow people to place orders immediately. Catalogs are also more personal and substantial than websites. In fact, despite the increasing popularity of the Internet, consumer surveys have shown that most people still prefer to order products through catalogs rather entering their credit card information online.

Even if recipients choose not to place an order immediately upon receiving your catalog, they may enjoy using your catalog as a “shopping list” of sorts. Many people love flipping through attractive full color catalogs, folding pages and circling items so they can remember exactly what they want. You may even notice customers bringing the catalog with them into your store! Full color catalog printing produces real results that you simply can’t ignore.

What’s more, full color catalog printing can help you launch or maintain your business – even if you don’t have an actual brick-and-mortar store. Say you’re a brand new business owner, with a fabulous idea and the means of production. However, you don’t quite have enough capital to afford rent on a commercial space. Why not try launching a catalog and selling your goods through the mail? Many successful businesses got their start this way! Alternately, if you’re an entrepreneur struggling in this tough economic climate, you may be looking for ways to cut your costs while still keeping your business afloat. Again, full color catalog printing may be the answer. Instead of closing up shop altogether, why not start a mail-order business, allowing your customers to order your goods via your catalog? It’s a win-win situation: You save substantial amounts of money, and your faithful customers won’t miss out on their favorite products!

No matter what your situation may be, full color catalog printing has something to offer you and your business. Catalogs are a time-tested marketing tool, and dynamic full color catalogs are unbeatable in terms of sheer results. When it comes to design, layout and printing, an established online printing company can help you every step of the way. If you’re expecting full color catalog printing to be expensive, you may be pleasantly surprised: Professionals are available who can work with you to find a catalog printing option that both meets your needs and fits into your budget. Don’t delay! Order your full color catalogs today.